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3D Projection on Buildings

Nov 30, 2009 96 Comments

This is a must watch video. It is 3D animation/video that is projected on buildings by NuFormer Digital Media.

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96 Comments… +add yours?

  1. Dec 07, 2009 @ 18:28:10

    THE MOLITOR

    That is so cool. Love the redesign also ;-)

  2. Dec 07, 2009 @ 22:00:00

    Matthew Ellis

    This is ridiculously good &/or cool! ….

  3. Dec 08, 2009 @ 08:07:07

    Barry

    My brother and his colleagues made this :)
    Here’s another one they did for Volvo: http://www.youtube.com/watch?v=ar-sVuv63dM.
    Currently they are in Denmark showing their latest projection made for the Copenhagen Climate Conference 2009.

    • Dec 09, 2009 @ 17:40:31

      Amaii Vijeth

      your bro is really kool!!! superbo!! gr8 work

    • Jun 09, 2010 @ 17:21:48

      bigDUDE

      Sure he did. So did mine.

    • Aug 06, 2010 @ 15:11:05

      Roy Watson

      Hi Barry,

      Is there anyway this can be done for a Tradeshow…we are very interested in this technology!

      Thanks,
      Roy

    • Jun 11, 2011 @ 06:22:07

      Zizo

      Hi there Barry,its my final year in university , and I’m really interested in incorporating projection mapping into my final project , but the problem is that i can’t find any tutorials about the 3d projection , and i would be gratefully thankful if you were able to help by any means ..

  4. Dec 08, 2009 @ 18:51:54

    Web Design Maidstone

    very cool and thank you very much for the vid post!

  5. Dec 08, 2009 @ 20:06:29

    Richard

    Brilliantly creative and fascinating. Does anyone know the song and artist playing in this video clip? It goes really well with the projections.

    • Dec 14, 2009 @ 20:54:21

      Patrick

      The band is “The Asteroids Galaxy Tour” the song is “Around the bend”

  6. Dec 08, 2009 @ 20:15:26

    nick

    wow man you aren’t really that bright, that video was taken and then edited, not projected on the building, lolol look at the video, that’s hilarious you thought they projected that… people believe anything these days.

    • Dec 08, 2009 @ 21:02:37

      wow

      Wow you are soo bright…
      http://vimeo.com/5677879

    • Dec 09, 2009 @ 02:55:27

      Me.

      Dude. Nick. If you watch in the videos, you can see people watching/recording the projections.

      Stop it. Be more observant before you show off your innate ignorance.

      Don’t bother replying to this, because it’s just a passing comment. I simply Stumbled upon this page. Farewell, and heed my warning, sir.

      -The Female High School Student Who Showed You Up.

    • Dec 11, 2009 @ 15:52:19

      ScoJo77

      Nope, it’s real. It’s a successful business that will do displays on any building if you pay them. Just because “PhotoShop” and “After Effects” exist, doesn’t mean everyone uses them. Some of us actually leave the house!

      Why is it so far fetched that someone could project something onto a building? Which is actually EASIER than editing the video (trust me, I do it for a really, really large TV network with mouse ears). Not everything is a big conspiracy to trick you, personally.

      ….people don’t believe anything these days.

    • Dec 11, 2009 @ 18:04:18

      rich

      I thought the same thing for a second then I saw some more live videos and other people who recorded it and sure enough it is real. This version is taken with a really good camera which captures perfect detail, which might make it look a bit fake, but sure enough it isn’t.

    • Dec 13, 2009 @ 22:00:32

      jason

      actually nick is right, while some people do actually do stuff like this for a job, this is not an actuall display project, you can tell at 1:40 where the blue ball is encircling the collumns. sometimes the ball goes slightly outside the collumn, which is just not possible

    • Feb 12, 2010 @ 17:01:31

      Blue

      hey you’re a bit lazy aren’t you all that argues, saying it’s fake just click on the NuFormer Digital Media. link just above the video and see the video in standard quality.. I don’t if the video was edited/enhanced or the cam used in this version of the video was “weird” but the video is not a fake… Go look at the lower quality or original first before you argue with me.. You’ll see what I am talking about.

  7. Dec 08, 2009 @ 21:13:32

    Loulou

    The song is made by the danish band Asteroids galaxy tour… http://www.myspace.com/theasteroidsgalaxytour

  8. Dec 08, 2009 @ 22:10:00

    Brian

    Check this one out, it was done on an old estate house on an estate in England somewhere. A party I would have loved to be at! Some characters in the crowd!

    http://oboyledesign.wordpress.com/2009/12/08/projectected-graphics-video-mapping/

  9. Dec 08, 2009 @ 22:12:12

    elf0

    Dunno if previous comment (by nick) is just trolling or if he’s seriously arguing this was a video editing trick. There’re several times in the video where you can quite clearly see it’s projection on a building, 00:39 being the most obvious.

  10. Dec 08, 2009 @ 22:13:04

    Damir

    I don’t know why I thought of this but this would be a great tool for protesters (if they protested at night lol) where they could project all sorts of stuff on buldings of the organisations that they are protesting against…

    • Dec 09, 2009 @ 09:33:59

      tusste

      this is a great idea … to arms (projectors) my friends XD

  11. Dec 09, 2009 @ 02:38:14

    CAK

    It’s just ad! None of them are real.

  12. Dec 09, 2009 @ 06:29:27

    josh

    wow ppl these days are dickheads…

  13. Dec 09, 2009 @ 06:47:21

    Zachm

    If this is real, I’m very impressed. Is that London?
    If it isn’t fake (ie. a cgi layer tracked to video, rather than a live projection), we have to assume that:
    1. Since the image is being projected on the uneven surface of the building (many angles and columns), the graphics had to be stretched and skewed to make the final image look ‘normal’ to viewers. The only non-distorted, non-pillar-shadowed view would be from projector location.
    2. During the ‘swinging white-blue banners’ sequence(02:16), the projector had to hide the features of the underlying building, while shining bright white light on them. OR, the camcorder’s exposure is blowing it out.
    3. I’m hallucinating when I see images slightly above the roof line (6″ maybe?) throughout the entire show.

    To me it looks like an digital overlay in post, with about 90% opacity, and the standard web compression blur, with the viewers inserted in kind or staged in background video. What a viral, bold lie this would be if I’m right, but I hope I’m wrong!
    The other NuFormer vids looked real, but this seems to be a falsified ideal creation based on the video ‘wow’ posted of the actual live event. Barry, he’s your brother, what’s the real scoop?

  14. Dec 09, 2009 @ 07:50:38

    Nog

    F is for Fail @ Zachm, Nik et el – http://www.nuformer.nl/en/

    This is far from fake! – http://www.projectiononbuildings.com/en

    Clever dutch men! First they give us Tobacco, the Stock Exchange, the Microscope, the Telescope, the electrocardiogram, the Compact Disc, the Submarine, Bacteria and Australia.. Now This!

    As for some people reading this, they can barely even believe how truly wonderful the great dutch men really are. No wonder though, they rock!

  15. Dec 09, 2009 @ 08:00:53

    Andrew

    First off, I have watch their other videos of life performances. They do not look anywhere as impressive as this one. So what does that tell me? There is something different between them and this one. My guess is that this one is fake. Not as in it couldn’t have been done but fake as in they could have but just chose to overlay it instead.

    The biggest differences being:
    1) The contrast ratio on this video is pretty high, something that is difficult to do when projecting something and then recording it in any digital format HD or not.
    2) There is also the fact that the clouds move very very fast, most noticeable at (2:11).
    3) The image is also very clear and the edges of projected images are very fine. I find this hard to believe that the projector is that in focus at all depths of the building with all the light bouncing off the deepest parts.
    4) There is also a “blast” of light that extends off of both sides of the building at (3:11). What is the projector projecting onto? Nothing? Its not just a glow of off air pollution it is a very clear line.

    Combine those with Zachm’s reasons and I believe it is a project that could have been real but the artists decided against actually preforming the show.

    • Dec 10, 2009 @ 05:21:33

      D

      if that is true then why are people stopping by to watch as the building “crumbles”.

  16. Dec 09, 2009 @ 10:37:21

    karl

    This is awesome!!! Brilliant!!!
    and the music is perfect for the vid…

    what is it by the way?!

  17. Dec 09, 2009 @ 10:56:07

    asd

    FAEK……………………………………………………………………………………………………..

  18. Dec 09, 2009 @ 11:17:59

    cristina

    I agree with nick. it’s edited. They do it in the real life, it’s true, but in this case it’s edited. I saw on of this performances in Barcelona, it was awesome, but any light can make dissapear the windows, as it happens in this video in some parts (for example when there are bricks up and down across the windows). In barcelona it was exactly the same but, inevitably, we still can see the windows, for example.

  19. Dec 09, 2009 @ 11:48:32

    The dude

    While still pretty cool, I have to agree that there seems to be some post-production on this video. When you watch the live performance posted by “wow” (12/8/09 9:02pm) you can definitely still see the contours and shadows created by the building–contours and shadows that seem to be all but nonexistent in this video.

    Don’t get me wrong, it’s still a neat video though.

  20. Dec 09, 2009 @ 12:55:31

    RyanRakboop

    love the new website, great stuff!

  21. Dec 09, 2009 @ 13:04:36

    Mace

    Yes, this is a simulation of what they do in real life. The real life is close but not quite as good as the simulation. Maybe in a couple of years?
    100% for creativity.

  22. Dec 10, 2009 @ 01:10:47

    agnes

    cool :) .. some of it are awesome.. some are not quite good.. but whoah.. :) still thumbs up!

  23. Dec 10, 2009 @ 01:20:01

    Chance

    AMAZING! I wish there was people around my area that did stuff like this!

  24. Dec 10, 2009 @ 09:36:42

    erik b

    stellar vid, even if it is doctored, the concept is amazing.

  25. Dec 10, 2009 @ 18:55:56

    Fumbles

    For anyone interested the song is by AudioGalaxyTour – Around the Bend.

  26. Dec 10, 2009 @ 19:56:13

    De_Funker

    a lot of work, but you bone it well ))

    Fumbles thx for song

  27. Dec 12, 2009 @ 12:23:38

    Mike

    Big thumbs up for the concept and post production. Very coooool!

    Anyone coming in here to mouth off the ones that were smart enough to spot it isn’t a true projection: give us a break!

    This type of projection has to have lighting effects on the adjacent buildings. None exist.
    Why are people stopping to watch the building? If you film a monument long enough you will have footage with people stopping to look. In post production you just use it to your advantage.

    Again: cudos for the vid!!

  28. Dec 13, 2009 @ 11:07:35

    Mel

    This is inspiring! Love the music with the slide as well :) good work!

  29. Dec 13, 2009 @ 22:52:03

    Beth

    You can tell the people are fake; their movements are too fluid to be real. Also the “birds” that fly across the screen are fake as well. It’s pretty clear that the entire piece is animated.

  30. Dec 14, 2009 @ 00:21:44

    Anne

    This shows are for real! I was quite lucky to watch one of these in the city center and make those buildings change and move in front of your eyes. :-)

  31. Dec 14, 2009 @ 10:57:23

    chandrabhan

    . Great article and disucssion!
    I’ve been doing some serious research about the positioning of buttons in forms in general. And what I’ve come up with is to put the “Primary Action”-button left-aligned with the form. One of the reasons for doing this is that the eye automatically searches for a new form element to the left just under the previous element.

    web technology

  32. Dec 14, 2009 @ 12:54:45

    wien

    nice work, thanks for this post

  33. Dec 14, 2009 @ 14:40:48

    salla69

    well if all this is true i want to get one done…. for advertsing purposes … mind u i wanna do this in asia like in south asia so if the people who did this r around …. holler!!!!

  34. Dec 14, 2009 @ 20:26:40

    Jose

    I could see this being usefull for concerts

  35. Dec 15, 2009 @ 10:35:55

    betmost poker

    Lots of opinions …. but i believe this will have a huge success in the film/concert industry in the near future.

    • Sep 29, 2011 @ 12:16:24

      Orlando Designer

      It’s true. I saw a pretty amazing Droid/Android OS related video on a 5 story building in Germany. Very cool stuff!

  36. Dec 15, 2009 @ 11:04:22

    TaitV

    Awesome video, really innovative stuff!

  37. Dec 15, 2009 @ 13:39:01

    sticker mural

    awesome! What a good idea. Stumble!

  38. Dec 16, 2009 @ 12:22:34

    Dave

    Honestly don’t care if it’s fake or not, looks amazing!

    Nice website by the way, stumbled here, and will likely come back!

  39. Dec 16, 2009 @ 13:10:13

    Corydalis

    very nice job. well done!

  40. Dec 17, 2009 @ 13:58:08

    zvido

    Army of Two : The 40th Day – Official Demo Trailer
    http://www.zvido.com/index.php?page=videos&section=view&vid_id=101146

  41. Dec 17, 2009 @ 16:16:16

    Kryakva

    What for music plays this clip?

  42. Dec 23, 2009 @ 10:37:36

    cheeriannoche

    Can you guide on a high definition review website. I got this from my friend looks ok

    High definition camera

    Bob

  43. Dec 24, 2009 @ 16:40:02

    fareedasdalhoty

    اعوذ بالله من الشيطان الرجيم بسم الله الرحمن الرحيم الحمدلله رب العالمين الرحمن الرحيم مالك يوم الدين اياك نعبد واياك نستعين اهدنا الصراط المستقيم صراط الذين انعمت عليهم غير المغضوب عليهم ولا الضالين

  44. Dec 26, 2009 @ 08:24:43

    bauddayy

    AMAZING! That is so cool! How do they do this?

  45. Jan 18, 2010 @ 07:11:08

    Maggie

    that’s b.a.!!! :) I’m insanely impressed!

  46. Jan 19, 2010 @ 22:12:18

    Fiachra

    This is fake from what I can tell, im not one of these idiots that just presumes its fake because it seems so unlikely. At around the 3:10 mark, the illusion that the light is coming from inside the windows goes too far and actually goes off the building, but the image doesnt stop, it continues to shine on nothingness, if you pause it at 3:13 you can see it come out as far as the branches of the tree, cool dont get me wrong but just not real unfortunately!

  47. Jan 20, 2010 @ 21:09:42

    Flo

    Well, this is a beautiful vid’, comparing the live footage on the other link tells me this : this is the project pre-vis, used to sell it off to clients/local authorities, so it did happen, as we see on the link given by… uh… “WOW”, and the final result is insane!
    Flawless models overlapping the building perfectly… very interesting use of the architecture, lots of good ideas and good skills up front too.

  48. Feb 16, 2010 @ 14:48:30

    ashley

    this is truly amazing!! <3
    i wish that i could see that kind of thing up close and personal

  49. Feb 16, 2010 @ 23:29:53

    Zack

    If anyone still believes this is not possible, just watch the opening ceremony of the Winter Olympics! After watching that, their should be no doubt in your mind! What a spectacular show of 3D projection.

  50. Feb 17, 2010 @ 09:08:23

    Weddings Fashion

    , that video was taken and then edited, not projected on the building, lolol look at the video, that’s hilarious you thought they projected that…

  51. Feb 26, 2010 @ 16:23:13

    Electric Cigarette

    That is so amazing. How do they do something like that? My favorite part was the collapsing building that turned into a new buildeing.

  52. Feb 27, 2010 @ 13:52:08

    Rachel

    Wow, this is so incredibly cool. It blew my mind. Great work, I love it!! =)

  53. Mar 02, 2010 @ 22:22:48

    The Mag House

    Thts the future of advertising..

  54. Mar 30, 2010 @ 18:21:54

    husein

    cool.. That is so cool!

  55. Mar 31, 2010 @ 00:16:58

    Dansiel

    To all the people who think this is fake: this is real. When I was in Israel I saw a light show like this and it was very similar to the way this works. They use a ton of projectors to get the angles that are necessary for the different things.

  56. Apr 22, 2010 @ 08:40:31

    Wayne

    Stumbled, from Brunei. Some parts of the video were filmed with shaky hands which made it a bit annoying and unprofessional, but awesome video nonetheless.

  57. Apr 22, 2010 @ 12:19:05

    Brittany

    this is super trippy.

  58. Apr 22, 2010 @ 15:14:47

    Foxx

    You’re all wrong! It’s not a projection nor is it editing. It’s a a process you don’t really understand but you appreciate the results and then try and explain them away to show you’re smarter than other people. That means…. it must be magic!

  59. Apr 22, 2010 @ 19:27:27

    manny

    its not possible to project 3d images on buildings, its like 3d cinema you would need glasses to assemble several projected images to turn it into a 3d image that comes out at you, it would require 3d glasses! you can project onto buildings but it would need something amazing to pull off that level of projection, i personally think its done on a computer, if you where seeing something that amazing everyone would stop to watch it but bottom everyone walks past few people looking thats probably because the building is impressive without the projected image! and pretty sure saw same cyclist go past every-time!

  60. Apr 23, 2010 @ 04:01:46

    Max.

    Obviously the whole thing is a fake because in 1:43 you can clearly see an “F” for fake… or maybe “F” for fail because i reckon its real mebbe some aftertouches but still very nice so why bother arguing if its real or not just enjoy it.

  61. Apr 24, 2010 @ 08:59:04

    kamil

    what kind of projector did they use? is anyone know this? Maybe it’s not a possible to make something like this but maybe it is applicable indoor on any wall. :)

  62. Apr 25, 2010 @ 20:52:51

    Noah

    This is really good. I am still photographer and would love to take my level up to this form of creativity. Well done and thank you for publishing.

  63. Apr 30, 2010 @ 10:40:16

    Mike

    Im not sure if its fake or not but about a minute in the background light brightens up so its definitely not continuously shot. None the less great video

  64. May 02, 2010 @ 17:05:16

    LOta

    It’s fake you noobs. People are stoping and looking because they are tourist. If it were real more people would be looking at it. Also people would have to stand in the perfect angle to view the show which would be impossible to see.

    I can’t believe you are so gullible.

  65. May 02, 2010 @ 18:57:48

    Braydon

    dang that was bangin!! i wanna be able to do that

  66. May 02, 2010 @ 19:25:32

    brianna

    this is very creative

  67. May 02, 2010 @ 21:47:04

    Trevor

    Sorry kids…. this is video editing… not real “3-D” projection.

    You site the people standing around watching as proof? Watch more carefully…. there’s two people standing there that don’t move during the shot… and they’re looking at each other, not the building. And all the other people are just walking through… not one of them stops to watch. Don’t you think if something that cool were going on at least a few people would stop to watch?

  68. May 10, 2010 @ 14:46:03

    Me

    For all the non-believers, you can find NuFormer latest projection in Brussels here –> http://www.youtube.com/watch?v=9Wn84WJng8E

  69. May 31, 2010 @ 07:36:31

    TechGyo

    Great video!! How did they do it. Its really awesome

  70. Jun 07, 2010 @ 04:23:42

    oce

    Sooooo cool Thank’ssss !

  71. Jun 07, 2010 @ 12:43:21

    kalyan

    amazing video.. and awesome projection work.. love to have contact for any requirement,..

  72. Jun 09, 2010 @ 09:22:50

    B

    spotted their latest projections on http://www.vimeo.com/nuformer

  73. Jun 13, 2010 @ 09:59:57

    Kat Black

    The guys who did this have relented and finally are now publicly confirming that this is just a SIMULATION not real footage of actual projections. “Please note that this is a simulation which shows the creative possibilities.” http://vimeo.com/4238052 – so to those of you who pointed out the bits where it goes off the building etc, you were right. NuFormers real stuff is great, but put this simulation video to bed already!

  74. Jun 23, 2010 @ 08:23:29

    florida web design

    I’ve seen this type of thing before, and actually much better from other videos. just look up 3D projection. But, this is a great medium though the destination is unknown.

  75. Jun 24, 2010 @ 23:04:13

    senior

    Fake Fake Fake FakeFake FakeFake FakeFake Fake

  76. Jul 07, 2010 @ 10:41:39

    Darkened Soul

    Great stuff indeed, thanks for the vid.

  77. Jul 12, 2010 @ 00:56:37

    Qtorrents

    lool the redesign is great

  78. Jul 23, 2010 @ 18:49:57

    cho

    great video…
    and wonderful projection work..
    thanks..

  79. Oct 03, 2010 @ 11:40:13

    max B

    what is the song called backing this vid?
    cheers

  80. May 03, 2011 @ 11:05:56

    Sarah

    http://www.youtube.com/watch?v=QZjMX04ocgM&feature=player_embedded#at=57

    Saw this 3D projection last week in Vienna. Amazing one!!

  81. Oct 30, 2011 @ 16:44:04

    some guy

    You can tell the church one isnt real. People arnt just going to continue with their daily lives when there are balls of light flying on the church

  82. Nov 05, 2011 @ 08:44:05

    Ritesh

    Great content over here, nice blog
    thanks

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